Best Time to Send Emails For a business to run successfully online, designing an effective marketing campaign is very important. This is the only way to reach out to target prospects and to ensure a specific marketing message is delivered within the right time for it to be effective. There are different marketing strategies that […]
Best Time to Send Emails
For a business to run successfully online, designing an effective marketing campaign is very important. This is the only way to reach out to target prospects and to ensure a specific marketing message is delivered within the right time for it to be effective. There are different marketing strategies that one can employ online including the use of social media. Email marketing is also a powerful marketing strategy that has been used for many years. It has proven very productive because you can easily reach out to target prospects across different parts of the globe without straining financially. However, the question that you must always ask yourself is what the best time to send emails is.
Timing is a very important aspect when it comes to email marketing campaign. The main aim of designing a marketing campaign is custom made to ensure target prospects are aware of the kind of products and services that a business has in store for them. Therefore, a message should be delivered within the right time for it to be productive. It is for this reason that a business person must find out the best time of the day to send emails to his or her target prospects and trade profitably.
Best time to send emails is between 9 am to 10 am
Research shows that the best time to send emails is between 9 am to 10 am. This is attributed to the fact that many people at this time spend more time online to check on their mails before getting started at work. It is the beginning of the day and people are receptive to offers from their friends, business partners and other subjects. This means that if there is a marketing message on their mails, they will be able to access it. Therefore, this is the best time to send your marketing mails and newsletters. During this time you can rest assured that it will reach a target prospect and get positive response.
Additionally, late afternoon is the best time to send emails, especially large volume mails. Many people at this time of the day are relaxed and take a break after a busy morning. Research shows that click rates during late afternoon hours increase although it doesn’t beat 9 to 10 am click rates. Therefore, make the most of your morning hours to send email marketing messages to target prospects so as to benefit from your marketing campaign.
In addition to make the most of your time, it is essential to be aware of schedules of your target prospects. Understand your target prospects by carrying out a research so as to know the time that most of your prospects check their mails. This will enable you to design an effective email marketing message that a target prospect can access and comprehend within the specified period of time. Your research will always provide the best time to send emails depending on the percentage revealed in your research. If a large percentage of target prospects check their mails in the morning, then it is best for you to make the most out of it so as deliver effective marketing emails.