With our world evolv­ing and every­thing can just be man­aged from a click on our smart phones, peo­ple are now read­ing and man­ag­ing their emails on their mobile devices. It is impor­tant to stay up to date with trendy designs in order to adapt mar­ket­ing skills to get poten­tial cus­tomers. Here are 7 things you can adopt to opti­mize email for mobile devices.

1. Text Size

You must ensure that your font size is enlarged to a rea­son­able size for easy view­ing, this is because peo­ple just don’t want to put their phones so close to their faces just to recog­nise a word! A rec­om­mended size is 14px min­i­mum for body text and head­lines should be sized to roughly 24px.

2. Email Width

You need to remem­ber that a mobile device screen is smaller than a desk­top or lap­top mon­i­tor, so you need to ensure that you cater for this. Usu­ally a smart phone device will reduce the size of the email so it fits on the screen. It has been rec­om­mended that desk­top emails are cre­ated at 640px wide, as this will be decreased by 50% when viewed on a movile device. How­ever, if you want to just design a mobile ver­sion, you should scale the width to 320px as this is ideal for mobile screens.

3. Sim­ple Content

In most designs, sim­plic­ity is always the key. When you are in the process of adver­tis­ing to cus­tomers who are view­ing your con­tent via their mobile device, always ensure that com­mu­ni­ca­tion is clear. Try and avoid ‘beat­ing around the bush’ and get straight to the point, every­one hates hav­ing to scroll through pages and pages just to find the impor­tant infor­ma­tion. You can ensure a sim­ple design by includ­ing some land­ing pages for your arti­cles or posi­tion­ing the nav­i­ga­tion at the bot­tom of the page.

4. Big Buttons

There is noth­ing like a mas­sive green but­ton say­ing ‘CLICK HERE’ within a design. You should remem­ber that every­one has dif­fer­ent size fin­gers! So your but­tons must cater for this. Ensur­ing that your design has big but­tons, you can feel safe that they will stand out and users will not have any prob­lems try­ing to click them. A rec­om­mended min­i­mum size is 50x50px, how­ever you should also make sure there is space around the but­ton for any miss clicks!

5. Get Noticed

Get­ting noticed is by far one of the most impor­tant aspects of design­ing emails for mobile devices. As there are an abun­dance of designs and ser­vices avail­able, you have to ensure that your designs stand out. By using bold head­ers and attrac­tive graph­ics, this will ensure that your design is noticeable.

6. Keep Your CTA Within Reach

As we live in a world where most peo­ple are right handed, it would be essen­tial to locate a CTA on the right hand side of the email.

7. Sin­gle Column

Com­ing back to sim­plic­ity, designs for mobile devices are rec­om­mended to have sin­gle columns. This just makes room for larger con­tent and just makes the read­ers expe­ri­ence that much eas­ier. Using lines or spac­ing can ensure that your con­tent can be posi­tioned cor­rectly and neatly.