More and more people are choosing to connect to their email account through their smartphone. For some, a busy life dictates that it is easier to check emails when on the move, for example while taking a train to work or having lunch in a coffee shop. For others it is the “I want it and I want it now” attitude of modern society, where people simply don’t want to wait until they have a chance to log on to their computer to look at their emails – who knows what they could have missed out on in that time.

The trouble with smartphones is that not only do they come in a variety of sizes, emails will be displayed differently depending on how the user is viewing them – be it through their phone’s native email app, a dedicated app by the email provider, a third party email app, or simply by logging on through one of the many mobile browsers available. For those sending emails, it has therefore become increasingly important to think about incorporating a mobile-friendly design, as in the fast paced modern world, if it can’t be read now, many people will just delete it.

Think about the subject line

The subject line is the most important part of an email, as if it is boring or confusing, the email will simply go unread, in which case any efforts that have gone towards making the design of email itself compatible with a smartphone will have gone to waste. Creating a captivating subject line has always been important, however, mobile phones can typically display between just 20 and 30 characters on the subject line, making the task even more difficult. These 20 to 30 characters should be used carefully, to come up with a subject line that is interesting and intriguing enough for somebody to click on, as the email is just one swipe or tap away from the bin.

Don’t use too many visual elements

An email design with lots of visual elements such as multiple columns might look great on a computer screen, but on a mobile phone, they are just going to make the text small and look confusing. Concentrate on making any visual elements bold so that they are both easy to see and understand.

Sometimes, images are a necessity to show a point. When they are not, they are best avoided as many email providers hide them by default. Where they are not hidden by default, reading emails on a phone can be a frustrating experience for users not connected to WiFi, as they can take a long time to download, and will eat into their data allowance.

When reading an email on the move, nobody is going to want to sit and read through paragraph after paragraph of text. One of the common purposes of emails is to drive traffic to a website, so rather than bore the user with an essay, use a small snippet of text and a nice bold button linking to a web page where all the relevant information can be found. Buttons are preferential over text links for mobile users as they are much easier to click.

Use a responsive design

Previously, the iPhone width of 320 pixels was considered the standard for mobile screens, however, even Apple have now started heading towards larger smartphones. Scalable designs of the past were often based on a width of 640 pixels, allowing for exact scaling on a mobile phone. Scalable designs are popular as they are easy to implement and don’t adjust the widths of any tables or images used. The downside is their simplicity which means that for some Android users, the emails will not be scrolled, resulting in a poor user experience where it is necessary to scroll both horizontally and vertically across the screen. Whilst scalable designs aren’t necessarily bad practice, and are certainly better than not considering mobile users at all, they often don’t offer the best user experience.

A fluid layout is a step up from a scalable design, and allows the width of tables and images to adapt based on the screen size they are viewed on. These emails should look good on smartphones of all brands and widths. As they allow the content to flow, they work best where there is a lot of text; however, emails that are heavy on text are not always the best way of grabbing the attention of a mobile user.

A responsive email layout uses CSS media queries to change the layout of an email based on the size of the device, and can even use different text, images or buttons depending on whether the email is being read on a computer or mobile phone screen. Content can be moved around or hidden depending on the device, allowing mobile users to see the headlines whilst desktop users are delivered more text. If the time and skills are available to come up with a responsive email layout, it is without doubt the best way forward.

Newsletters are the most effective way to attract visitors to your product or website, you must have a well-designed newsletter to attract your subscribers. In this post I have compiled a series of well designed beautiful email template designs.

Hybrid Fitness

Hybrid Fitness

Marketspace

Marketspace

Studio Mail

Studio Mail

Sprowt

Sprowt

Schaffer’s

Schaffer's

Give Blood

Give Blood

Mintfest

Mintfest

Alma

Alma

Harley Davidson

Harley Davidson

Hard Craft

Hard Craft

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

Newsletters are the most effective way to attract visitors to your product or website, you must have a well-designed newsletter to attract your subscribers. In this post I have compiled a series of 30 well designed beautiful email newsletters for inspiration.

Totally Rad

Totally Rad

Show Offs

Show Offs

Parking App

Parking App

Apple

Apple

Banana Republic

Banana Republic

Peopalove

Peopalove

Frequent Diner Club

Frequent Diner Club

Miche

Miche

Starbucks

Starbucks

Vexio

Vexio

Busted Tees

Busted Tees

37Signals

37Signals

Authentic Jobs

Authentic Jobs

MyFonts

MyFonts

Pulse8

Pulse8

The Complete Garden

The Complete Garden

Oyafestivalen

Oyafestivalen

Freshbooks

Freshbooks

Pasta Cup

Pasta Cup

Hammer Press

Hammer Press

eMag

eMag

Flippa

Flippa

Smokin Apps

Smokin Apps

Nike

Nike

Walnuts

Walnuts

Nation

Nation

Action Methods

Action Methods

Garden Sheds

Garden Sheds

Scrap Blog

Scrap Blog

Ireland Hotels

Ireland Hotels

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

This post is part of a weekly series where we take a look at the best email newsletter designs. If you do come across a great looking email design or you’ve designed one yourself, please do submit it to us either by using the Submit Newsletter form or via Twitter.

Chili’s

Yola

The Ghostly Store

Swatch

Roberto Cavalli

Olay

Little Rivet Jeans

Diesel

Creativity

Bally Total Fitness

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

Every time I begin work on a new email template, I always have a quick look at ThemeForest to make my life that much easier. Purchasing an already made template and changing a few elements here and there, really speeds up the building process. Here are my 10 best email templates to purchase from ThemeForest for as low as $10!.

1. Pattisserié Newsletter

Email Template Pattisserie

2. Photographer Newsletter Template

Email Template Photographer

4. Product Offers

Email Template Product Offers

5. Platnum Email Template

Email Template Platnum

6. Versatile Email Template

Email Template Versatile

7. Airmail

Email Template Airmail

8. Rich Typography Template

Email Template Rich Tyopgraphy

9. iNewsletter

Email Template iNewsletter

10. Modern Business

Email Template Modern Business

To stay updated, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

Beautiful Emails

Copyrights © 2017 ThemeStall All Rights Reserved.