Email Marketing Best Practices

With the kind of fierce competition that is being experienced on the online market, every website owner has been forced to find more effective ways of keeping their clients hooked to their sites. However, this is not an easy task that can be accomplished in one or two days. You have to be more aggressive and innovative. One of the best ways that you can keep your potential clients hooked to your website is through email marketing. These kinds of emails include things like the newsletters, updates, chats and more. The main idea behind the use of these emails is to send promotional messages to your subscribers. Therefore, you have to make sure that these emails are attractive, informative, and persuading. However, because of the numerous online businesses using these marketing strategies, people tend to ignore them. Therefore, you have to ensure that your email is different from others so that your subscribers can feel the urge to read it. It is for these reasons that these article seeks to provide you with a couple of email marketing best practices that you should always follow.

Follow Email Marketing Best Practices

If you can put these email marketing best practices into use, you will soon realize the difference that they can make. The first and most important email marketing practice that can attract a really large amount of subscribers is to include some incentives in your emails. These are things like coupons, codes, discounts, tickets, and more. Most consumers want to know that you care about them and are willing to return their favor. You can promise them a couple of benefits that are likely to get when they subscribe to your website. It is obvious that a client will be compelled to open your email message once you include such incentives. Remember also to include the incentives on the subject line where the subscriber can easily notice them. It will also pay off to increase your open rate by about 50%. You can also promise them benefits such as free shipping when they spend a certain amount of money on their shopping.

Another important factor to consider when applying these email marketing best practices is to keep the message simple. When you are creating your email messages make sure that they are between 500 to 600 pixels wide. Remember, that your subscribers are too busy to spend more than one minute of their time struggling to figure out what your email is all about. It can be so displeasing for your subscribers to keep scrolling sideways to read the email message because the message is too wide. In such a situation chances are that they will get bored before they read the entire message. It is therefore important for you to keep the message simple, brief and interesting.

Let the subscriber enjoy reading it for more than once. That way you can be assured that your business will acquire the largest number of subscribers within a very short time. With this and other email marketing best practices, you will be able to remain on top of your competitors all the time. The other good thing about these email marketing best practices is that they are cost effective. You do not have to spend your money developing expensive advertisements for your business. An email is more than enough.

Email Marketing, What is it?

Email marketing is when an email is sent out to an entire list of people to promote and potentially sell them a product. This method is also to get your brand known and to build a relationship with customers.

Saying that, today email marketing doesn’t seem to have a good reputation. This is because, the majority of people who receive marketing emails, tend to either delete it or consider it as spam. However, there are ways in which you can practise email marketing successfully.

1. Track Data

If you are working with email marketing, tracking data is easy. Why is tracking data important? Well, if you are constantly watching what’s happening, this makes everything much easier to run. You can be on top of your email marketing campaigns and monitor how they are doing. Tracking data allows you to monitor how many people are reading your emails, if your links are being clicked and even how many times you bag a sale. You can even monitor the number of customers who have unsubscribed to your emails, forwarded them or who has considered them as spam.

2. Cost Effective

Comparing email marketing with direct marketing, email marketing definitely has the upper hand. This is because a direct marketing campaign can set you back in the thousands, email marketing will never be that pricey. Another effective factor is that email marketing goes directly to the customers you want. This can build a strong relationship between you and the customers of your choosing because every email you send out, will have fresh information about your company or brand. So if you are searching for a way to promote your product which is also cost effective, email marketing should definitely be considered.

3. Boost Sales

Email marketing plays a major role in boosting sales for your company. Although, must marketing emails today are spammy, this is where building a relationship with customers is important. You don’t want all your marketing emails to look automated, so taking time out to actually build relationships and creating content within your emails can boost sales in the long run.

4. Automate your Campaigns

With email marketing you can schedule when and how many times you want your emails to be sent out. Direct marketing doesn’t allow you to do this. This automating service can bring great benefit to your company because it keeps customers informed and up to date with everything that is happening in your company. If you offer regular promotion deals or special events etc, then the automating service can be highly effective. This is where regular email newsletters can come into play.

5. It’s Immediate

As soon as you set up an email marketing campaign then everything else happens straight away. This is because the emails go directly to the customers of your choosing. You don’t have to worry about waiting on people to find your website or products via search engines or banners and promotional ads, as soon as you send out the emails, the quick the people will know about your company. If your content is rich and thought driven, customers will notice and appreciate that. So, taking time out to really build rich content will pay off by strengthen the relationship between you and the customers.

How do you attract the customers? Well, add catchy promotions or coupon codes, everybody likes to save a few here and there. Another great way to keep customers happy is offering premium codes or even gifts for long-term loyal customers. All these methods can boost overall sales.

Email marketing campaigns is a cost effective way to attract your customers back to your website and to regularly keep them updated. One of the most important stages in an email campaign is to add tracking to monitor
performance. Adding tags to your email campaigns allows you to track your performance, optimise your efforts and monitor your return on investment. Below I have listed the top 5 best email marketing analytics tools to help make
tracking campaigns easy and effortless.

Google Analytics

Google Analytics

Campaign Cog

Campaign Cog

Litmus

Litmus

Mail Chimp

Mail Chimp

Campaign Monitor

Campaign Monitor

To receive the latest email templates, email marketing articles and email design inspiration. Please follow me on Twitter.

This free email template is provided ‘as is’, although I will help out when I can. If you do need support, use the comments area below.

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Download Email Template

Another free HTML email template for you beautiful people. This template is provided ‘as is’, although I will help out when I can. If you do need support, use the comments area below.

I hope you guys find this useful. Please let let me know if you do by commenting below. To receive the latest email templates, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

Download Email Template

This post is part of a weekly series where we take a look at the best email newsletter designs. If you do come across a great looking email design or you’ve designed one yourself, please do submit it to us either by using the Submit Newsletter form or via Twitter.

WeLove72

WeLove72

Upper Street

Upper Street

Carbon

Carbon

Buro North

Buro North

Savvy

Savvy

The Lethals

The Lethals

Woodie & Morris

Woodie & Morris

Protein

Protein

Miche

Miche

Sephora

Sephora

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

This post is part of a weekly series where we take a look at the best email newsletter designs. If you do come across a great looking email design or you’ve designed one yourself, please do submit it to us either by using the Submit Newsletter form or via Twitter.

Wonder Bra

Upon a Fold

Sprint

See’s Candy

Outback

Kin

Coach

Cafe Britt

Burton

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

This is part 3 of a 3 part series on how to create a HTML email. This is based on the email template I released a few weeks ago, Here. This is my first ever screencast series so any kind of feedback would be great. In Part 3 I’ll show you how to test and send out the template using Litmus and Campaign Monitor.

Notes

To stay updated on next week’s screencast, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

This post is part of a weekly series where we take a look at the best email newsletter designs. If you do come across a great looking email design or you’ve designed one yourself, please do submit it to us either by using the Submit Newsletter form or via Twitter.

45 Royale Inc

Sigma

Pilates El Paso

Abercrombie & Fitch

Elizabeth Davis

Taliana Design

Nike Store

Spotify

To stay updated on next week’s email designs, please sub­scribe by either using E-Mail, RSS Feed or follow us on Twitter.

This post is part of a weekly series where we take a look at the best email newsletter designs. If you do come across a great looking email design or you’ve designed one yourself, please do submit it to us either by using the Submit Newsletter form or via Twitter.

Element4

Timbuk2

Old Navy

WeLove72

Next

Kraft Foods

Pizza Hut

IKEA

Fredericks

Jelly

Jelly

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Beautiful Emails

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